Inten tion
Your audience thinks they're watching. They're actually listening. A live 2-hour workshop on placing sound with intention. Know what the story needs the audience to feel, and deliver it on purpose.
the sound behind it.
Made for
one person.
Not everyone.
I'd rather you skip this workshop than buy something that wasn't built for you. Read both lists honestly. If you're nodding at the orange list, I made it for you. If you're nodding at the grey list, save your $150 and your Saturday afternoon.
- ▸ You shoot and edit your own video work.
- ▸ You've published before, and your cuts look good but feel flat.
- ▸ "Why doesn't this scene hit?" is a question you've asked yourself.
- ▸ You'd rather understand the thinking than copy a tutorial.
- ▸ You want a framework, not a tutorial. Automotive is where I built it — not who I built it for.
- — You're a working sound designer or audio engineer. This is beneath you.
- — You haven't cut your first video yet. Come back after you have.
- — You want plugin walkthroughs or DAW tutorials.
- — You want music scoring or dialogue editing. Different disciplines.
- — You want a step-by-step recipe. This is about decision-making, not steps.
Every sound,
a deliberate
decision.
Most sound design is guessing: sound placed by vibe, because it sounds fine. Intention is the opposite. Know what the story needs the audience to feel, and place the sound that delivers it. Four points, taught with scenes I've actually made.
-
01
Create the vibe
How the same scene tells a different story depending on what you put under it. The widest lens: the scene's emotional identity, decided before you touch a single sound.
-
02
Prioritizing
Using sound to aim the eye. Sound tells the viewer where to look and what matters. Often, a mix decision is what finally makes a scene land.
-
03
Layering with intention
A pro sound isn't one sound, it's a stack. Not how to layer, but how to decide what each layer is for. Every layer has a job — or it doesn't belong.
-
04
Permission to be cinematic
It doesn't have to be real. It has to feel true. The license behind every choice above, where a sound that's completely fabricated reads more real than the real thing.
-
+
Live Q&A with David
The final 30 minutes are yours. Ask anything: your project, your stuck point, your gear, your timeline.
Your instructor
David
Whitaker
Not an audio engineer. Not an audio expert. Just a videographer who fell in love with sound design, and built a body of work around it.
David has been a full-time videographer since 2021, with millions of views across his automotive videos. He's become known specifically for the way he treats sound not as polish, but as a co-author of the scene.
- Full-time since
- 2021
- Views
- Millions
- Discipline
- Automotive
Two hours.
One framework.
A different ear.
Live on July 18. Only 20 seats, intentionally capped so the Q&A is real, not a parade. Replay sent within 48 hours.
- › 2 hours live, on Zoom
- › 30-minute live Q&A
- › Full replay, yours to keep
- › Refund up to 24h before
Loose
ends.
-
Will the workshop be recorded?
Yes. Everyone who registers gets the full replay within 48 hours of the live session. Watch it once, rewatch the parts that mattered, or use it to catch up if life gets in the way. -
What software or experience do I need?
None. This is a decision-making workshop, not a software one. None of the four points are about button-pushing. They're about knowing what the story needs and choosing the sound that delivers it. Whichever editor you already use (Premiere, DaVinci, Final Cut), the framework applies unchanged. -
Does this cover music or dialogue editing?
No. Intention is strictly about sound design and sound effects: how I pick them, layer them, time them, and use them to drive emotion. Music scoring and dialogue editing are separate disciplines with different toolkits. Trying to cover all three in two hours would shortchange every one of them. -
Is this only for automotive work?
No. This is a sound design workshop taught with automotive examples, not a workshop for cars. The four points are storytelling ideas, not automotive ones. A wedding filmmaker, a documentary editor, someone cutting brand spots. Same framework, same decisions. Automotive is where I built it, and where it gets stress-tested. -
How does the live Q&A work?
The last 30 minutes are reserved for live questions. You can submit them ahead of time when you register, and during the session itself. I prioritize the questions most people share, then work through as many specific ones as time allows. -
What if I can't make it live?
Register anyway. You'll get the full replay and you can send your Q&A questions in advance. I'll answer the best ones on the recording so async attendees aren't second-class. -
What's your refund policy?
Full refund up to 24 hours before the workshop starts. No questions asked. After that, the seat is yours and so is the replay.